WordPress Optin Plugins Comparison

Updated For 2015
This comparison is regularly updated to help you find the best plugins of 2015!
Last update on: 12.3.2015

  1. Search And Find
  2. Feature Comparison Chart
  3. Instructions And Suggestions
  4. Corrections And Comments

Welcome to the best comparison of the best optin plugins for WordPress! Let me help you find the cheapest WordPress optin plugin that is perfect for your specific requirements and budget!

To get started simply enter which features you will definitely need from your optin plugin in the form below. After pressing “Compare Now” you will instantly get your individual comparison results and can see the top alternatives that offer all the features you require at the best price! Go here for more details on how to use this comparison.

Search And Find A Great WordPress Optin Plugin

Get Individual Results

How many blogs do you own?
What features do you need?

General Features:
Optin and Popup Types:
Email Integrations:

Top Optin Plugins, ordered by

The Big Optin Plugin Feature Comparison Chart

The search form above is meant to give you a personalized comparison and let you compare prices of the different WP optin plugins. The chart below on the other hand is meant to give you a quick overview over which kind of features you can find in all of the optin plugin alternatives. If you find this huge table too confusing you can also use my heads up comparisons between two specific WordPress optin plugins instead.

Features marked with free in the chart are available in the free version of the plugin. Features marked with addon are sold as a separate extension. Hover over the text to see the starting price of the extension.

Bloom OptinMonster Pippity Optin Revolution Ninja Popups PopupPress
Listing Data Verified?
General Features
Design Builder
A/B Testing
Target Posts/Pages
Use For Buy Now Buttons / Custom Design
Animated Effects
Open After Scrolling
Open After Button Click
Bloom OptinMonster Pippity Optin Revolution Ninja Popups PopupPress
Lightbox Popup
Footer Bar
After Post
Mobile Popup
Social Network Popup
Video Popup
Content Locker
Bloom OptinMonster Pippity Optin Revolution Ninja Popups PopupPress
Campaign Monitor
Constant Contact
Mad Mimi
Custom HTML Forms

Instructions, Recommendations And Ressources

A Short Intro To Choosing A Optin Plugin

Growing your mailing list is one of the most important things you can do as a blogger (or almost any business for that matter). The optin plugins compared on this page help you with this task by allowing you to create beautiful signup popup forms. These forms will be shown to a visitor on top of your page and contain a prominent form that allows him or her to sign up for your email list. The desired result: Increased conversion and signup rates compared to having just a static signup form on your blog.

The pricing> in this niche is very similar among the different alternatives. All of them are commercial plugins you need to pay for and all of them get more expensive depending on the number of blogs you want to use them on. OptinMonster is the most popular and best known optin plugin and as such they can also get away with charging the highest price by far. If you only need basic features then it might be worth having a look at the cheaper alternatives. They might be all you need to improve your newsletter signups and grow your list.

Feature-wise all of the solutions compared here are worthy alternatives. Some of the plugins focus a lot on email list signups and provide integration for lots of different email marketing providers. Others go a different route and focus more on general popup functionality for videos, social sharing buttons or any other content you could think of. As so often the right choice depends on your specific requirements.

Other Factors To Consider In Your Choice

There are of course many other factors you should consider in your choice of a optin plugin which are not part of this comparison because they are either highly subjective or hard to track. For example:

  • Is the plugin easy to use? To answer this question download a demo or free version (if available) to get a closer feel for how the plugin works.
  • How good is the plugin interface? Try watching some Youtube videos of each WordPress optin plugin in action to get an idea what the admin area looks like.
  • Is the support fast and helpful? Consider just getting in touch and asking some questions before your purchase to see what kind of answer you get.
  • Is the plugin updated regularly? Check if they post about new version releases on their website. For products with a free version in the WP plugin directory you can browse the changelog there.


Are you still uncertain which list building plugin is best for you? Below I have added a few links to other good comparisons created by WordPress bloggers:

Finally I want to stress that this optin plugin comparison only compares prices and features as reported by the developers. It can not tell you whether those features actually work or in which WordPress optin plugin they work better. I recommend you use my comparison as a starting point in your search for the best optin popup plugin and then try some of the top choices yourself!

How To Use This Optin Plugin Comparison

My big WordPress optin plugin comparison

Using this comparison is very easy, certainly easier than actually choosing one of the optin popup plugins! In the form at the top of the page enter which features you will definitely need from the optin plugin of your choice by checking the boxes next to each feature. Because many WordPress optin plugins increase in price depending on your number of sites you should also select on how many blogs you intend to use the plugin with the dropdown box.

After clicking the “Compare Now” button the top optin popup plugins based on your requirements are shown on the right side. By default the results are ordered by how well they match the features you have searched for. You can change that with the “Order results by” dropdown, e.g. to display the cheapest WP optin plugins in front.

What the results mean: Each compared product is shown in a blue box that contains the following information:

  • Features: This comparison tracks a number of features that are commonly found in the best WordPress optin plugins. The number next to each alternative shows you how many out of all those features you can find in this particular product. Features are listed as reported by the developers.
  • Missing Features: This will only show up if a WordPress optin plugin does not offer all the features you need (defined by your selection in the comparison search form). All products are displayed regardless of how many features they are missing with the best matches listed higher.
  • Price: The price as calculated for your number of blogs and required features. The goal is to show you the exact cost you can expect when deciding to purchase one of the alternatives in order to help you find the cheapest optin plugin possible.
    All prices are as listed on the developers websites. Bulk or automatic discounts are factored in if available. There can be minor variations due to rounding errors. If you find a product has changed their prices please report it so I can keep the list updated.
  • Reviews: This section lists the average rating of the plugin given by WPscoop users. If available the average rating from the WordPress.org plugin directory or the CodeCanyon marketplace is also listed.
  • Download / Order Link: Many of the products compared here offer you a way to test their service for free. Some offer a basic plugin for free, others a demo on their website or a refund period. You will find the details next to each plugin. If possible I recommend you try and test any WordPress optin plugin yourself before buying.

Suggestions And Corrections Welcome!

All the data about prices and features is coming directly from the developers. I want this comparison to be an objective starting point in your search for a great optin popup plugin. Because of that it only contains hard facts and no subjective verdict by myself.

Since most WordPress products are regularly updated and prices get changed often I need your help to keep this comparison up to date! If you spot an outdated price, find an error or notice that a feature was added to one of the optin popup plugins please leave a comment so that I can update the article. Thank you!

Which optin plugin do you like best? Is there another plugin alternative I should add to this comparison? Feel free to leave your suggestions in the comments below. If you wish you can also contact me directly!

About Thomas Höfter

I am a WordPress plugin developer from Germany. Some might know me from my WP Robot plugin or one of my free plugins but most don't know me at all. To change that you can write me a message or find me on Google+.